Why just editing
when we can
       (also) ANIMATE it?
1 x Thumbnail (Still image, square 1:1)
1 x Story video (15 seconds or less, vertical 9:16)
1 x In-stream Video (15 seconds or less, 16:9)
1 x Video for feed (15 seconds or less, square 1:1 or vertical 4:5
Instagram Best Practices
The ideal is to start with branding (logo or product).
15s maximum, if we can make it less, better.
CTA: I recommend creating an interesting call to action, creating animation or using the movement of a scene that has someone pointing up or a movement that brings attention to the call-to-action.
Important: In the last frame, the user must have enough time to make a decision and understand the next steps (buy, follow, visit, etc).
My Vertical Demo Reel
Mobile Optimisation Work
Some work I've created partnering with Genero and other clients for social media.
I've been in Facebook Sprints adapting existent client's content in Australia, New Zealand and also though client's briefings in Brazil, creating focusing on social media engagement.
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